The Graphic Designer's Own Words
(emphasis is mine):
I've been accused of a lot of things relative to my design of the Adventist
logo: some say I'm a Jesuit . . . some say I'm trying to promote sun
worship . . . I've even been accused of making a statement for women's
ordination by secretly incorporating the symbol of venus into the design,
but that's the first time I've been accused of "plonking".
That really hurts!
Seriously, Dave Newman's background as an editor should have compelled
him to talk to me before stating as fact, what I intended with the design.
I was never under the delusion that everyone would be pleased with
the design so debating the design critics and conspiracy theorists is
usually fruitless. Rest assured, I share your belief that Christ's sacrifice
is the only thing that makes our salvation possible. I was never given
any instructions from the Church administration dictating size or placement
of any element in the design. In fact one of the few suggestions
was to NOT do a "three angels" design. Most graphic
depictions of three angels say nothing to the uninitiated about our
beliefs and typically prompt queries such as "what do the three
I was asked only to create a design that reflected the eschatology
of the Church. I decided what elements to use. The design principles
of balance and scale dictated their placement and size. Designers understand
there is more than one way to emphasize an element. The cross is the
key piece of the design which every other element radiates from or leads
to. the curving lines of the Bible and flame shape all draw the viewers
eye to the cross.
I really don't mind the criticism, in fact I would change a few things
myself if I could. The design was intended to be a unifying element
for a very diverse, global community of believers. It needed to be something
that Adventists from every culture could feel comfortable using to identify
themselves. Yet, there will always be people who won't use the design
because there is a cross in it and people who won't use it because the
cross is too small. Intolerance from either side seems to demonstrate
a lack of understanding of what Christ tried to teach his followers.